I've never picked up or seen one of Lego's Hero Factory kits, but I'd have to assume that alot of the components are the same or similar.
The hands on the power armor are pretty great.
As is the Krytonite Gun on the right arm.
Lex looks pretty bad ass sitting behind the controls.
A little less bad ass on his own though. I think this really could be anybody. Business suit guy? Too bad they didn't take advantage and put Lex in his personal body armor from say like the Super Powers days.
Wonder Woman is all around great. I'm curious if we're going to get to see her in her own set or another costume.
She comes with two faces to choose from too.
This is a great Superman Minifigure. The three new movie tie-in sets all feature him in his movie costume, but I think this one takes the cake with it's bright colors.
Superman also comes with another face.