I found some fresh Lego Movie Minifigure boxes down at the local Fred Meyers yesterday. I managed to pull about half the set in the first go. I didn't want to buy too many before I could give the poster a good look and figure out what I need to feel for to find the rest.
My favorite out of the bunch has to be Marsha Queen of the Mermaids. She fits right in with the Series 9 Mermaid and Series 7 Sea King.
She comes with a pink jewel and a clam. I'm sure these have significance in the movie, or not.